Job Brief:
Responsible for acquiring new prepaid mobile subscribers by creating new offers that fit with the consumers’ needs and wants, deciding the right communication approach to reach the subscribers and design the right retention campaigns to retain the new subscribers and increase their life time.
Key Responsibilities:
- Create new offers and promotions that fits the consumer needs.
- Monitor and evaluate the performance of the product vs. the business case and come up with corrective actions.
- Provide reports and detailed analysis for the handled segments and come up with a recommendation plan based on the analysis.
- Ensure a smooth and simple customer journey for the handled segments, analyze the gaps, and come up with action plans.
- Build the retention plan for the newly acquired subscribers.
- Introduce new activities and initiatives that will increase the overall revenues.
- Perform other related duties as assigned by the direct manager.
Requirements
Education : Bachelor Degree in Marketing, Business Administration, Industrial Engineering, or any other related field
Level of Experience: Intermediate experience in a relevant field
Certifications amp; Licensure
Desirable:
- Data Analysis Certification
- New Products Development Certification
Tools amp; Systems
Essential:
Desirable:
Technical Skills amp; Knowledge
Essential:
- Excellent knowledge of consumer behavior
- Excellent knowledge product analysis
- Good knowledge of customer experience
- Good knowledge of customer journey
- Good knowledge of strategic marketing
- Excellent command of computer skills (Microsoft Office)
- Excellent command of presentation skills and data visualization
- Excellent command of communication skills with cross-functional teams