Marketing Broadband Acquisition Officer
Umniah, Jordan

Job Brief:

Assist in the development of Umniah Home Broadband proposition in the market; responsible for creating and managing mainly the Fiber segment and to ensure meeting customers’ needs through developing products and services, and achieving the targets.

Key Responsibilities:

• Develop and plan home broadband products/services for consumer market that match customer needs and enable the company to become the preferred provider for home internet services (Mainly FTTH).
• Create and review business cases for new products/services to maximize the product revenue, impact and customers who will get the product/service.
• Liaise with the product development, IT, Network and Marcom departments to secure a successful implementation and launch of the agreed products/services roadmap.
• Ensure successful launch for new products/services across several communications channels (website, mobile application, billboards, newspapers, radio, TV social media and digital channels).
• Think out of the box to introduce creative and new products/services for the consumer market that enhance the customers’ way of living and meet the customers’ needs.
• Support direct manager in preparing the yearly strategy plan for the home broadband segment in order to increase the company market share, segment revenues, reduce churn rate and increase customers’ lifetime value.
• Monitor and analyze home broadband customers base (mainly FTTH) by developing reports to extract insights in terms of data consumption behavior, revenue, churn and internet contents interests.
• Track and evaluate new products and services in terms of customers’ base and revenues and to make sure product is matched the plans.
• Deal with sales feedback and related complaints received from end users through front liners such as customer care, back office and social media channels to take the best action in order to enhance the customer experience.
• Perform other related duties as needed by the business need.

Key Competencies:

Core Competencies:

• Accountability and Result Drive
• Stakeholders Focus (Customer Care, internal and external customers)
• Communication Skills
• Work Ethics and Values

Functional Competencies:

• Creativity
• Selling amp; Relationships Building Skills
• Planning amp; Organization
• Problem Identification and Solving
• Negotiation
• Analytical Thinking
• Organization Agility Business Insight

Requirements

Education: Bachelor Degree in Marketing, Business, Industrial Engineering, Telecom Engineering or any other related field

Level of Experience: baisc experience in a related field

Certifications:

Essential:

• MS Excel related Certificates
• Power BI and Data visualization related certificates)

Tools amp; Systems:

Essential:

• Excellent command of MS Office
• Excellent command of Power BI
• A working knowledge with Big Data platforms, DWH, CRM and Billing Systems
• A working knowledge of Marketing tools

Desirable:

• A working knowledge with SAS
• A working knowledge with Data Analytics platform

Technical Skills amp; Knowledge:

Essential:

• Advanced experience in Fiber technology and market
• Ability to do SWOT analysis
• Ability to do competitive analysis
• Advanced experience in transferring data analytics and visualization into business decisions
• Experience in project planning and management
• Handling product Life-Cycle Management (launch, termination)
• Responsible for customers experience

Desirable:

• A knowledge in sales channels
• Intermediate skills in negotiation techniques

Job Rewards and Benefits