Content SEO Executive
Bayut | dubizzle, Jordan
Job Description
Bayut amp; dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs
We're currently seeking a Content SEO responsible for optimizing our online presence, enhancing search visibility, and driving organic traffic to our platform.
Requirements
A Search engine optimization executive (SEO) is responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO, and assisting with the maintenance of the website's architecture to ensure user-friendliness. should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, should have outstanding knowledge of SEO, passion for the industry, and time management skills.
- Collaborate with writers and editors to create optimized content.
- Gain hands-on experience with industry-standard SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console to conduct keyword research, analyze website performance, track rankings, identify technical issues, and generate insightful reports.
- Conduct ongoing keyword research to identify new opportunities and refine existing strategies.
- Implement recommended content strategies for improved organic SEO performance.
- Contribute to blog content creation efforts.
- Lead keyword research initiatives and content optimization endeavors.
- Stay updated on the latest SEO trends, developments, and technologies.
- Work closely with project leads and editors to ensure effective execution of SEO tactics.
- Generate reports on website traffic, performance projections, experimentation results, and other relevant metrics.
- Analyze competitors to identify areas for SEO and content strategy enhancement.
- Provide suggestions for website architecture improvements, content adjustments, internal linking strategies, and other factors aimed at enhancing SEO rankings for target keywords.
- Assist in implementing basic on-page SEO techniques such as meta tag optimization, header tag usage, and image optimization.
- Support in creating and optimizing content for social media platforms to drive organic traffic and engagement.
- Participate in basic website audits to identify technical SEO issues and recommend solutions.
- Assist in monitoring website performance metrics such as traffic, bounce rate, and conversion rate using tools like Google Analytics.
- Learn and apply basic principles of local SEO to improve visibility in specific geographic regions.
- Help in the implementation of basic link building strategies such as directory submissions and outreach to industry-relevant websites.
- Collaborate with the marketing team to integrate SEO efforts with other digital marketing channels such as email marketing and paid advertising.
- Assist in the creation and optimization of Google My Business listings for local businesses.
- Support in the creation and optimization of landing pages for specific marketing campaigns or promotions.
- Participate in training sessions and workshops to enhance knowledge of SEO best practices and industry trends.
- Provide assistance with basic keyword tracking and reporting using tools like Google Search Console or Rank Tracker.
- Aid in the optimization of website content for mobile devices to improve user experience and search engine rankings.
- Help in identifying and resolving duplicate content issues to maintain website integrity and improve SEO performance.
Qualifications:
- Bachelor’s degree in E-Business or any related field.
- Digital Marketing and SEO certificate - is a must.
Experience:
- Minimum of one year of relevant experience, including internships, part-time roles, or full-time positions.
- Background in SEO acquired through academic studies is advantageous.
- Proficiency in Excel or Google Sheets is required.
- Demonstrated knowledge or experience in enhancing website rankings using White Hat SEO techniques, encompassing both on-page and off-page optimization strategies.
Skills:
- Proficient in organizational skills with meticulous attention to detail.
- Capable of developing Exce